When we think of blockchain, the first thing that comes to mind is the world of finance, how the BlockChain is revolutionising the way we buy, lower fees, faster transactions, secure automatic loans without intermediaries... But we forget how the reach of the BlockChain will affect all sectors, even the media and marketing sectors. Here we will develop concrete benefits for the marketing and media sectors.
Cost reduction and fraud
Finding :
It is estimated that advertising fraud in 2019 cost over 42 billions of dollars to advertisers. Fraudsters use various techniques such as fake traffic, domain name spoofing, use of worthless bots and many others that bring a lot of traffic but no value.
The same is true of the media sector, the music sector has been hit hard, in the United States alone piracy and the sale of fake concert tickets is costing over 12 billions of dollars to this sector each year.
Solution:
In the case of advertising fraud, a platform can be used as in the case of MediaOcean which allows greater transparency and to remove all intermediaries and pay only for what has been agreed.
In the media sector, and in particular in the music sector, the use of blockchain makes it possible to create an online ticketing system like, TrueTicket with the creation of unchangeable and unforgeable tickets and guaranteeing the best price directly from the buyer to the artists. You will only have to scan your mobile phone at the entrance as it was done in a post-covid Florida theatre (Adrienne Arsht Center). This use is also obviously possible and applicable for the purchase of music titles and the management of royalties for artists and also for the purchase of press subscriptions such as the Financial Times.
Here is more on the future of post-covid events with the BlockChain
More transparency
Finding :
In addition to the transparency offered by the ledger (comparable to a public ledger that can be consulted and cannot be falsified), the blochain makes it possible to take this transparency even further. Let's take the example of fake news, which is a real scourge for both readers and companies, as follows fake news can influence stock market prices on the basis of false information, damage your brand image and thus cause you to lose revenue and the trust of your customers.
Solution:
This time, the French are proposing an innovative solution using blockchain to fight against fake news with Safe.press (Orange becoming their first member) which is a badge that authenticates publications on the Internet. This technology works by ensuring that such and such an article is published by such and such a source via an unfalsifiable and immutable BlockChain register.
We have seen some amazing applications of BlockChain in the media and marketing sector and it is important to realise that we are only at the beginning. So what does the future hold... technology has never been at such a level of innovation.
Perhaps you will be the next innovative project to be featured in these media? Do you have a Blockchain-based idea for your company? Contact us, contact@blockchaincontract.io
Q.Z for www.blockchaincontract.io
